Apex replaced three shared-lead vendors with RKJ Media's exclusive pipeline and tripled booked roof inspections in 30 days.
Company
Apex Roofing
Operator
Marcus Hale · Owner & Operator
Headline Result
34 estimates / mo
By the Numbers
Before / After
90-day measurement window
Booked Estimates / Month
Before
11
After
34
Cost per Booked Estimate
Before
$340
After
$118
Close Rate
Before
18%
After
31%
Monthly Revenue Added
Before
—
After
$284K
Project Photos
The Build
BeforeAfter
01 / Challenge
Where they started
Marcus was burning $9K/month across HomeAdvisor, Angi, and a Facebook agency. Most leads were shared with 4+ competitors, and his sales team was wasting full days on dead numbers.
02 / Approach
What we built
Built a brand-exclusive intake funnel scoped to Apex's service zip codes.
Layered budget, timeline, and homeownership verification before any handoff.
Synced confirmed appointments directly to the Apex sales calendar.
03 / Outcome
Where they are now
Inside 30 days, Apex tripled booked estimates and cut cost-per-appointment by 65%. Marcus dropped every shared-lead vendor and hired a second crew the following quarter.
On Camera
In their words
"We replaced three lead vendors with RKJ. Booked 34 estimates last month — every single one was real."
