3.4x estimate volume without spending a dollar on ads.
Northstar moved off ad spend entirely and grew from 8 to 27 booked installs per month on RKJ's pay-per-qualified model.
Company
Northstar HVAC
Operator
Travis Lin · Founder
Headline Result
3.4x estimate volume
By the Numbers
Before / After
90-day measurement window
Booked Installs / Month
Before
8
After
27
Monthly Ad Spend
Before
$7.2K
After
$0
Avg. Ticket Size
Before
$8.4K
After
$11.9K
ROI on RKJ Spend
Before
—
After
6.8x
Project Photos
The Build
BeforeAfter
01 / Challenge
Where they started
Travis had been running Google and Meta campaigns for two years with shrinking margins. CPMs kept climbing, lead quality kept dropping, and his team was quoting more tire-kickers than homeowners.
02 / Approach
What we built
Switched Northstar to a fully pay-per-qualified model — zero ad spend risk.
Filtered for homeowners with failing systems and a sub-30-day decision window.
Layered intent verification calls before any visit was booked.
03 / Outcome
Where they are now
Northstar grew booked installs 3.4x and ticket size 42%, while killing all ad spend. Travis brought on two install crews and opened a second service area.
On Camera
In their words
"Pay-per-qualified flipped the risk. We scaled from 8 to 27 booked estimates a month without touching ad spend."
