$420K in pipeline added — without a single shared lead.
A bespoke home builder swapped retainer-based marketing for pay-per-qualified leads and unlocked a fully booked Q2.
Company
Ironclad Builds
Operator
Diane Okafor · General Manager
Headline Result
$420K pipeline added
By the Numbers
Before / After
90-day measurement window
Qualified Consults / Month
Before
4
After
13
Avg. Project Value
Before
$310K
After
$465K
Pipeline Added (90 days)
Before
$95K
After
$420K
Marketing Retainer
Before
$6.5K/mo
After
$0
Project Photos
The Build
BeforeAfter
01 / Challenge
Where they started
Ironclad was paying a six-figure annual retainer for inconsistent leads, with quarterly reports replacing actual booked consults. The pipeline could not support a growing crew.
02 / Approach
What we built
Mapped Ironclad's ICP — homeowners with $400K+ build budgets in target neighborhoods.
Verified land ownership, financing posture, and decision timeline on every lead.
Routed only pre-qualified consults to Diane's calendar with full context.
03 / Outcome
Where they are now
Ironclad tripled qualified consults and grew average project value by 50%. They cancelled their retainer and now scale lead volume up or down monthly with zero risk.
On Camera
In their words
"No more racing competitors to a phone call. The leads are exclusive, vetted, and on my calendar before I even see them."
